If you’re visiting Munich and want to embrace Bavarian culture, there’s no better way than by wearing authentic Tracht. Whether it’s for Oktoberfest, Starkbierfest, or a traditional wedding, finding the perfect Dirndl or Lederhosen is an exciting part of the experience. Munich offers a variety of shops to suit every budget, from affordable options to luxury boutiques. This guide will help you discover the best places in the city to buy high-quality Bavarian attire and ensure you leave with a piece of tradition that fits both your style and occasion.

What is Tracht?

Traditional Bavarian Tracht consists of several key elements that vary depending on whether you’re wearing a Dirndl (for women) or Lederhosen (for men). Here’s a breakdown of the main components:

The Dirndl

  • Dirndl Dress: A fitted bodice with a flared skirt, typically ending at the knee or ankle.
  • Dirndl Blouse: Worn underneath the dress, featuring puffed sleeves and often lace or embroidered details.
  • Apron: Tied around the waist, the apron adds a decorative element and can indicate marital status based on how the bow is tied.
  • Shoes: Ballet flats, low heels, or traditional Haferlschuhe (lace-up leather shoes). Nowadays, sneakers and flat boots are common to wear to festivals.
  • Accessories: Charivari (chains with charms), chokers, earrings, and handbags with traditional motifs.
  • Cardigans or shawls: In case the weather gets chilly!

The Lederhosen

  • Lederhosen: Short or knee-length leather pants, often with detailed embroidery..
  • Shirt: A checkered or plain white button-up shirt, often in cotton or linen.
  • Suspenders (Hosenträger): Leather suspenders with decorative embroidery, attached to the Lederhosen.
  • Vest: A more modern alternative to wearing the suspenders.
  • Jacket (Janker): A traditional wool or linen jacket, often worn for formal events.
  • Socks: Knee-high woolen socks or Loferl (calf warmers) paired with ankle socks.
  • Shoes: Haferlschuhe, sturdy lace-up leather shoes, are the classic choice.

As a visitor, you may be wondering, “Do I need ALL these to go to Oktoberfest?”. Of course not! Adding all these elements can cost quite a bit, and they aren’t necessary to pull off the tracht look. At the very least, women should get the dress, blouse, and apron while men should get the Lederhosen (you can wear a normal button-up shirt if you have one already).

Budget Shops to Buy Lederhosen and Dirndls

You don’t have to spend all your beer money to find Bavarian Tracht! There are tons of budget-friendly shops in Munich where you can pick up Lederhosen, Dirndl, and accessories. This is a great option if you’re only going to be wearing it once or twice. Keep in mind that most budget-style Tracht may look a little touristy or costume-y. This isn’t bad per se, but don’t expect them to look as refined as the higher-end options.

C&A

This department store stocks Bavarian traditional wear usually around the festival season (Frühlingsfest and Oktoberfest). Their pieces are perfect for newcomers or tourists who want something fun and functional without spending too much.

  • Address: Neuhauser Str. 21, 80331
  • Average Prices: €50–€100

TK Maxx

Known for discounted designer items, TK Maxx sometimes stocks traditional Bavarian clothing in the lead-up to the major festivals. While the selection is limited, you can occasionally find great deals on Dirndls and Lederhosen. If you look closely, you may even find some higher-end items on discount!

  • Address: Neuhauser Str. 23, 80331
  • Average Prices: €30–€150

H&M

Yes, even H&M carry their own Oktoberfest fashion! Just beware – you probably won’t be the only one wearing these styles. But with a new product line each year, you can stay on top of all the latest dirndl trends.

  • Address: Kaufinger Str. 22, 80331
  • Average Prices: €50–€80

Mid-Range Shops to Buy Lederhosen and Dirndls

If you have a couple of hundred Euros to spend, then you’ll have plenty of options in Munich when it comes to shopping. These options are generally better made and more in line with the latest trends and fashion for the year. So if you’re planning to make Oktoberfest an annual tradition (or you’re planning to hit up one of the other festivals like Starkbierfest or Frühlingsfest), then getting a mid-range outfit can be cost-savvy.

Daller Tracht

Daller Tracht is a family-run business with over a century of experience in traditional Bavarian clothing. They really do have something for everyone (men, women, and kids!) in their shop.

  • Address: Dachauer Str. 9, 80335
  • Average Prices :€100–€400

Angermaier

This is one of Munich’s most popular stores for traditional attire. It offers a wide variety of Tracht, from modern styles to traditional wear. This is generally the first place we recommend to out-of-town guests since the attire is quite nice and relatively affordable. Plus there are two different locations in Munich!

  • Address: Landsbergerstr. 103 80339 AND Rosental 10 at Viktualienmarkt 80331
  • Average Prices :€120–€500

Ludwig Beck

Located right in the heart of Marienplatz, this department store carries a huge selection of Tracht. This is a bit on the high end of the “mid-range” spectrum, but you can still find some brands that are more affordable. A very popular place for trendy locals to shop too!

  • Address: Marienplatz 11, 80331
  • Average Prices :€180–€500

High-End Shops to Buy Lederhosen and Dirndls

You could easily drop a grand or two on nice Tracht. While it may not be the most budget-friendly option for visitors or one-timers, those planning to stay in Munich for a while (or those who simply want the best of the best) can shop in the following locations.

Lodenfrey

Lodenfrey is a prestigious department store specializing in luxury traditional attire. The Tracht here is made with the finest materials and are designed to last a lifetime. Expect timeless elegance and exceptional craftsmanship, plus a price tag to match.

  • Address: Maffeistr. 7, 80333
  • Average Prices :€500–€1500+

CocoVero

This Munich-based designer brand is known for its sleek and modern approach to traditional Bavarian wear. It’s one of the “hottest” brands for celebrities, influencers, and the fashion-forward. While they mainly specialize in Dirndls and blouses, their shop downtown does have a small men’s selection of shirts and Lederhosen.

  • Address: Brienner Str. 11, 80333
  • Average Prices :€400–€800

Online Shopping for Lederhosen and Dirndls

Shopping online for Tracht can be a great way to try on clothes without fighting the mobs of crowds during festival season. But make sure to shop early as sizes and styles tend to sell out weeks or even months in advance!

  • Dirndl.com
  • Krueger-dirndl.de
  • Breuninger.com
  • Aboutyou.com
  • Lederhosenstore.com
  • Juliatrentini.de
  • Trachten24.eu
  • Trachten.de

How to Avoid Looking Like a Tourist in Tracht

Bavarian Tracht, including Lederhosen and Dirndls, is more than just traditional clothing—it’s a proud expression of Bavarian heritage and culture. As such, it’s important to wear these outfits with authenticity and respect, especially if you don’t want to look like a naive tourist!

  • Stay away from overly bright, flashy, or cheap-looking materials. High-gloss synthetic fabrics scream “tourist.”
  • Get the right fit and size. Lederhosen should fit snugly but not restrict movement. The Dirndl should be well-fitted, emphasizing the waist, and the skirt length should be traditional (just above the knee or midi-length).
  • For men, wear knee-high wool socks or Loferl (calf warmers) rather than regular socks.
  • For women, know how to tie your bow correctly! Right side = married or taken, left side = single, center = neutral or virgin, back = widowed or server.
  • Solid earthy tones, pastels, or neutrals are more authentic than bright, neon colors!