Privacy Policy

We have drawn up this data protection declaration (version 01.11.2020-321227014) to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you are visiting it right now, our web server (the computer on which this website is stored) automatically stores information such as

the address (URL) of the accessed web page
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and IP address of the device being accessed
Date and time
in files (web server log files).

Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behavior.

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?
Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is not to be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, since there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other “malware”. Cookies also cannot access information on your PC.

For example, cookie data may look like this:

Name: _ga
Expiration period: 2 years
Usage: differentiation of website visitors
Example value: GA1.2.1326744211.152321227014
A browser should support the following minimum sizes:

A cookie should be able to contain at least 4096 bytes
At least 50 cookies should be able to be stored per domain
A total of at least 3000 cookies should be able to be stored
What types of cookies are there?
The question which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website in different browsers.

Target-oriented cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually the first time you visit a website, you will be asked which of these types of cookies you want to allow. And of course this decision is also stored in a cookie.

How can I delete cookies?
How and whether you want to use cookies is up to you. Regardless of the service or website from which the cookies originate, you always have the option of deleting cookies, allowing them only partially or deactivating them. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set your browser to notify you whenever a cookie is set. In this way, you can decide for each individual cookie whether or not you wish to accept it. The procedure varies from browser to browser. The best thing to do is to look for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?
Since 2009 there are the so-called “cookie guidelines”. This states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, the implementation of this guideline was largely carried out in § 15 para.3 of the Telemediengesetz (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of Personal Data

Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated, kept secure and not disclosed to third parties.

Thus, we use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

If you send us personal data by e-mail – thus off this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to article 6 paragraph 1 a GDPR (legality of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights in accordance with the basic data protection ordinance

In accordance with the provisions of the GDPR, you are basically entitled to the following rights:

Right of rectification (Article 16 GDPR)
Right of deletion (“right to be forgotten”) (Article 17 GDPR)
Right to restrict processing (Article 18 GDPR)
Right of notification – Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
Right to data transferability (Article 20 GDPR)
Right of objection (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behavior

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your personal behavior on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the use of the scheme https (instead of http) as part of our internet address.

Google Fonts Privacy Policy

On our website we use Google Fonts. These are the “Google fonts” of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

To use Google fonts, you do not need to log in or set a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry about your Google Account information being submitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We will see in detail how the data storage looks exactly.

What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users for free.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?
With Google Fonts we can use fonts on our own website, but we do not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for the use with mobile devices. If you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts to make our entire online service as beautiful and consistent as possible.

What data does Google store?
When you visit our website, the fonts are reloaded via a Google server. This external call transfers data to the Google servers. In this way Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for a proper provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests at Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use Google’s BigQuery web service to examine and move large amounts of data.

However, it should also be noted that each Google Font request automatically sends information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts with the help of a Google style sheet. A stylesheet is a style template that allows you to easily and quickly change, for example, the design or font of a web page.

The font files are stored at Google for one year. Google’s goal is to improve the loading time of websites. When millions of web pages link to the same fonts, they are cached after the first visit and reappear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?
The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transferred to Google when the page is viewed. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=321227014. In this case you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and can thus get the best out of our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=321227014. There Google does address privacy issues, but it does not provide really detailed information about data storage. It is relatively difficult to get really detailed information about stored data from Google.

You can also find out which data is basically collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Analytics Privacy Policy

On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.

What is Google Analytics?
Google Analytics is a tracking tool that serves to analyze the data traffic on our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include the following:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Advertising reports: Advertising reports help us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how we can get more people interested in our service.
Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
Conversion reports: Conversion is the process by which you perform a desired action based on a marketing message. For example, when you go from a mere website visitor to a buyer or newsletter subscriber. We use these reports to learn more about how our marketing activities are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.

Which data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This way Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorize it. Exceptions may be made if required by law.

Here we show you an overview of the most important data collected with Google Analytics:

heat maps: Google creates so-called heat maps. With Heatmaps you can see exactly those areas that you click on. This way we get information where you are “on the road” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bouncer is when you only view one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical Information: Technical information includes your browser type, your internet provider or your screen resolution.

Source of origin: Google Analytics or us, is of course also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any ratings you may have received, media playback (e.g. when you play a video on our site), sharing content via social media or adding to your favorites. This list does not claim to be exhaustive and serves only as a general orientation for data storage by Google Analytics.

How long and where is the data stored?
Google has distributed your servers around the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center there are appropriate emergency programs for your data. If, for example, Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we do have the option to choose the retention period of user data ourselves. We have five options for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
When the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g., DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you have the right to obtain information about your data, update it, delete it or restrict its storage. By using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321227014. We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. IP addresses are anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled the advertising reporting features in Google Analytics. The demographic and interest reports include information on age, gender and interests. This enables us to get a better picture of our users without having to assign this data to individual persons. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google Account by checking the checkbox under “Advertising settings” on https://adssettings.google.com/authenticated.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using another browser will result in data being collected again.

Disable Google Analytics

Google Analytics add-on for data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. This will update existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to provide aggregated and anonymized information about you, if you have allowed personalized ads in your Google Account.

The special feature is that this is cross-device tracking. This means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to your Google Account. Google can thus recognize, for example, when you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch device-spanning remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, the Google signals also record additional visitor data such as location, search history, YouTube history and data about your actions on our website. This enables Google to provide us with better advertising reports and more useful information about your interests and demographic characteristics. These include your age, what language you speak, where you live, or what gender you are. In addition, social criteria such as your profession, marital status or income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, wishes and interests. This enables us to optimize and adapt our services and products for you. These data expire by default after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google Account. It is always summarized and anonymous data and never data of individual persons. You can manage or delete this data in your Google Account.

Facebook Pixel Privacy Policy

We use the Facebook pixel of Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The collected data is anonymous and cannot be viewed by us and is only used for advertising purposes. If you yourself are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can always manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the possibility to deactivate or activate providers.

If you would like to learn more about Facebook’s privacy policy, we recommend that you review the company’s own data policies at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information if you have provided us with this information. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way we want to make more people aware of the high quality of our offers on the Internet. Within the scope of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising offer to your interests and needs. In the following article, we will explain in more detail why we use conversion tracking, what data is stored and how you can prevent this data storage.

What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get an exact overview of the cost-benefit factor of our advertising campaigns. Therefore we use the conversion tracking tool of Google Ads.

But what is a conversion actually? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users have subscribed to our newsletter.

Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The goal is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. With this data we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, we can use the data to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored by Google Ads Conversion-Tracking?
We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the “conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not expired, we and Google recognize that you have found us through our Google Ads display. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved using Google Analytics. For ads that Google displays in multiple locations on the web, our domain may set cookies named “__gads” or “_gac”. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we find out the total number of users who clicked on our advertisement and we see which advertising measures were well received.

How long and where is the data stored?
At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?
You have the option not to participate in Google Ads conversion tracking. If you disable the Google Conversion Tracking cookie through your browser, you are blocking conversion tracking. In this case you will not be included in the tracking tool statistics. You can change the cookie settings in your browser at any time. This works slightly differently in each browser. Here you will find instructions on how to manage cookies in your browser:

If you do not wish to receive cookies, you can set your browser to notify you whenever a cookie is set. In this way, you can decide for each individual cookie whether or not you wish to accept it. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Remember that by deactivating these cookies you do not prevent advertising, only personalized advertising.

Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de.

Embedded Social Media Elements Privacy Statement

We integrate elements of social media services on our website to display images, videos and text.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

Instagram Privacy Policy: https://help.instagram.com/519522125107875
For YouTube the Google Privacy Policy applies: https://policies.google.com/privacy?hl=de
Facebook data policy: https://www.facebook.com/about/privacy
Twitter Privacy Policy: https://twitter.com/de/privacy
Facebook Privacy Policy

We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools we can offer you and people interested in our products and services the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?
Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we have decided to call them simply Facebook Tools. Among them you will find

Facebook Pixels
social plug-ins (such as the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (Application Programming Interface)
SDKs (collection of programming tools)
Platform Integrations
Plugins
Codes
Specifications
Documentation
Technologies and Services
Through these tools, Facebook extends services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?
We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to be able to show users suitable ads, Facebook needs information about people’s wishes and needs. For example, information about user behavior (and contact information) is provided to the company on our website. In this way, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. This data is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This allows us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a so-called “hashing” process takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, “event data” is also transmitted. Event data” refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” may also be linked to contact information. This allows Facebook to provide better personalized advertising. After the aforementioned matching process, Facebook will delete the contact data again.

In order to be able to deliver advertisements in an optimized way, Facebook uses the event data only if it has been combined with other data (which has been collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?
In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?
In accordance with the Data Protection Basic Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of your data will only take place if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click on the right side of Facebook on Settings.
2) Then click on “Your Facebook information” in the left column.
3) Now click “Deactivation and Deletion”.
4) Now select “Delete account” and then click on “Next and Delete account
5) Now enter your password, click on “Next” and then on “Delete account

The data that Facebook receives via our site is stored using cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

If you do not wish to receive cookies, you can set your browser to notify you whenever a cookie is set. In this way, you can decide for each individual cookie whether you want to allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins of the company Facebook Inc. are integrated on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with raised thumb) or by a clear “Facebook Plug-in” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

“Save” button
“like” button, share, send and quote
Page plug-in
Comments
Messenger plug-in
Embedded contributions and video players
Group Plug-in
At https://developers.facebook.com/docs/plugins you can get more information on how to use the individual plug-ins. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can use them to optimize our ads.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser uses this cookie to send information to Facebook whenever you visit our site or interact with social plug-ins (such as the “Like” button).

The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information concerning your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log off (log out) from Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. How Facebook uses the data, you can also read in the company’s data policy at https://www.facebook.com/about/privacy/update.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s privacy policy, we recommend that you review the company’s own privacy policy at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. So you can easily log in with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There the registration is done via your Facebook user data. Through this login procedure, data about you or your user behavior is stored and transmitted to Facebook.

The Facebook Login offers you on the one hand a fast and simple registration process, on the other hand we have the possibility to share data with Facebook. This allows us to better adapt our offer and our promotions to your interests and needs. Data that we receive from Facebook in this way are public data such as

Your Facebook name
Your profile picture
a registered e-mail address
Friends lists
Button specifications (e.g. “Like” button)
Date of Birth
Language
Place of residence
In return, we provide Facebook with information about your activities on our website. Among other things, this includes information about the end device you use, which sub-pages you visit on our website or which products you have purchased from us.

By using Facebook Login you agree to the data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram Privacy Policy

We have included features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram feature embedded, data is transferred to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control the data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram policies on the one hand, but also from the Facebook data policies themselves on the other.

What is Instagram?
Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them in other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in the last few years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This way, our ads are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?
When you come across one of our sites that has Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. We also record the date and time of your interaction with Instagram. If you have an Instagram account or are logged in, Instagram stores much more information about you.

Facebook distinguishes between customer data and event data. We assume that this is the same with Instagram. Customer data includes name, address, phone number and IP address. It is important to note that this customer data is only submitted to Instagram after you have been “hashed”. Hashing means that a data set is transformed into a string. This allows you to encrypt the contact information. In addition, the “event data” mentioned above is also transmitted. By “event data” Facebook – and consequently Instagram – understands data about your user behavior. It can also happen that contact data is combined with event data. The contact information collected will be matched with the information Instagram already has about you.

Via small text files (cookies), which are usually set in your browser, the collected data are transmitted to Facebook. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing at Instagram works the same way as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least one cookie set. If this is the case, your browser uses the cookie to send information to Instagram whenever you come in contact with an Instagram feature. After 90 days (after matching) at the latest, this data is deleted or anonymized. Although we have studied Instagram’s data processing practices extensively, we cannot say exactly what data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. The data is processed in accordance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?
Thanks to the basic data protection regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First open the Instagram app. On your profile page, go down and click on “Help Area”. Now you will be taken to the company’s website. On the website, click on “Manage your account” and then click on “Delete your account”.

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and therefore will not be deleted.

As mentioned above, Instagram stores your information primarily through cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the administration will always work slightly differently. Here we show you the instructions of the most important browsers.

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to accept the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to provide you with the most important information about data processing by Instagram. Auf https://help.instagram.com/519522125107875
you can learn more about Instagram’s data policies.

jQuery CDN Privacy Policy

In order to deliver our website or all our individual sub-pages (web pages) to you quickly and easily on different devices, we use services from jQuery CDN from the jQuery Foundation. jQuery is distributed via the Content Delivery Network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). Through this service, personal information about you is stored, managed and processed.

A Content Delivery Network (CDN) is a network of regionally distributed servers that are connected to each other via the Internet. Through this network, content, especially very large files, can be delivered quickly, even during large load peaks.

jQuery uses JavaScript libraries to deliver our website content quickly. A CDN server loads the necessary files. As soon as a connection to the CDN server is established, your IP address is recorded and saved. This only happens if this data has not already been saved in your browser by a previous website visit.

StackPath’s privacy policy explicitly mentions that StackPath uses aggregated and anonymized data from various services (such as jQuery) to enhance security and for its own services. However, this data cannot identify you as a person.

If you do not want this data transfer to occur, you always have the option of installing Java Script blockers such as ghostery.com or noscript.net. You can also simply deactivate the execution of JavaScript codes in your browser. If you decide to deactivate JavaScript codes, the usual functions will also change. For example, a website will no longer load as quickly.

StackPath is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active.
For more information about StackPath’s privacy policy, please visit https://www.stackpath.com/legal/privacy-statement/ and for jQuery, please visit https://openjsf.org/wp-content/uploads/sites/84/2019/11/OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf.

Source: Created with the AdSimple Privacy Generator in cooperation with hashtagmann.de